Innovation and Digital Strategy
Identify where technology creates real business value—roadmaps, modernization, opportunity assessment and alignment between investment and outcomes.
Turning complex business problems into clear systems, useful software and executable strategy.
Founder, CEO and former CTO helping companies use technology, AI and product thinking to improve operations, build better systems and execute with clarity.
Founder. CEO. Former CTO. Building software people actually use.
Approximately 12 years across software, innovation, product, leadership and digital business.
The situation
Most technology problems are not only technology problems.
- A product exists, but adoption is low.
- An operation depends on spreadsheets and fragmented processes.
- An AI initiative has no clear business case.
- A software project has become slow, expensive or difficult to manage.
- Business and engineering teams are working from different assumptions.
- Leadership needs an independent technical and strategic perspective.
- The organization needs to move faster without creating more complexity.
I help identify the actual constraint, design the right system and turn the decision into execution.
Expertise
Where strategy, systems and execution meet.
AI and Intelligent Systems
Treat AI as an operational capability: adoption strategy, workflows, copilots, automation and pragmatic implementation inside existing processes.
Product, Software and Systems
Design and deliver software that survives contact with reality—architecture, internal platforms, integrations, modernization and product recovery.
Leadership and Execution
Create clarity, accountability and repeatable delivery—executive advisory, team structure, decision systems and fractional technology leadership.
Outcomes
The work should produce an operational result.
- A clear technology roadmap
- A validated product or AI opportunity
- A simpler and more reliable system
- Better visibility into operations
- Faster executive and technical decisions
- A practical proof of concept
- A product teams can actually ship
- Software people actually adopt
- Reduced operational friction
- Stronger alignment between business and technology
Experience
Selected roles and companies.
Agrobyte
CEO and Co-Founder
Technology and digital products for complex business operations, including agribusiness systems.
Ivii Music
Former CTO
Technology leadership, product development and platform strategy.
Meza Digital
Founder and Former CEO
Founded and led a software and digital delivery company from 2019 to 2025.
Flag CX
Former CTO
Technology leadership inside a large Brazilian customer experience and digital group.
Timeleft
Internal Tooling Engineer
Built and supported internal technology used by an international operation during a period of rapid geographic expansion.
Context
Experience across projects and initiatives involving
- Netflix
- Spotify
- Audi
- Nestlé
- L’Oréal Paris
- Luciano Huck
- UnitedHealth Group
- O Boticário
- Quem Disse, Berenice?
- SporTV
- Rede Globo
- UOL
- TIMAC Agro Brasil
- Grupo Roullier
Brands listed represent professional experience across projects, teams or initiatives and do not necessarily indicate a direct current client relationship.
Approach
A method built for clarity and delivery.
Understand the real constraint
Separate symptoms from the actual business, product or operational problem.
Create strategic clarity
Define priorities, risks, technical implications and the most viable path forward.
Design the system
Translate the strategy into a product, process, architecture or execution model.
Execute and validate
Build, test, measure and refine based on real usage rather than internal assumptions.
Clarity before complexity. Evidence before scale. Systems before heroics.
Engagement
Ways to work together.
Executive advisory
Strategic support for founders, CEOs and directors making technology, product or AI decisions.
Innovation and product discovery
Structured discovery, opportunity evaluation and proof-of-concept definition.
Fractional technology leadership
Senior technology leadership without the immediate need for a full-time executive hire.
Software and systems assessment
Independent evaluation of architecture, product execution, technical risk and operational fit.
Special projects
High-complexity initiatives that require business understanding, technical depth and direct execution.
Philosophy
The objective is not to add more technology. It is to build the right system.
- Useful beats impressive.
- Clarity is an operational advantage.
- Technology must serve a real behavior or process.
- Simplicity requires rigorous thinking.
- Good systems reduce dependency on individual heroics.
- Software only creates value when people use it.
- AI should improve decisions or execution, not merely decorate a product.
About
Strategy and execution in the same conversation.
I am a founder, CEO and former CTO with approximately 12 years of experience building software, leading teams and turning complex business requirements into systems that work in practice.
My work sits between strategy and execution. I can discuss the business case with leadership, design the product and operating model, evaluate the architecture and work directly with technical teams.
I am particularly interested in AI, digital products, internal systems, startups, operational complexity and the decisions that determine whether technology becomes an asset or another source of friction.
Based in Brazil. Working with companies and teams remotely and internationally.
Contact
Bring me the problem before you bring me the solution.
Share the business challenge, the current system and what is no longer working. I will help determine what should happen next.